How to Build a Winning Pitch Deck

I’ve helped design pitch decks that have raised over $100 million. Here’s what I’ve learned.

A pitch deck’s purpose isn’t to guarantee funding. It’s to allow the investor to empathize with the problem and pique their curiosity.

The Opening Structure

  1. Title Slide — Company name and funding round
  2. One-liner — Clear statement of what the business does
  3. Problem (2-4 slides) — Frame the core issue in relatable terms
  4. Solution — Declarative statement addressing the problem

The first 3-6 slides is where you will win or lose the attention of the investor.

Common Mistakes

The Right Mindset

Think of pitching as a first date. Present a hypothesis and seek partners to test it—not deliver final answers seeking silent agreement.

Your job is to start a conversation, not end one.