Hey, I'm Jared.
I'm thinking about how AI is changing work, life, and how decisions get made.
The thing I keep doing, in brand work and now in AI, is the same move: find the underlying systems, incentives, and motivations beneath a problem, see how they connect, and turn that into something people can actually decide with. Lately it keeps coming back to intention: how to get what I actually mean to land in how someone else perceives it.
Threads I'm pulling on right now
01Getting intention acrossClosing the gap between what I mean and what you perceive. Intention is half of it; posture, the role you need the other to take, is the rest. Brand did this for companies. Now I am chasing it across AI conversations and the memory that keeps dropping it.02Progressive renderingPlanning and product as progressive rendering. Low resolution on the horizon, sharp underfoot, detail just in time. A way to build roadmaps without over-planning the part most likely to change before you reach it.03Living knowledgeA company's knowledge should move at the speed of the company and sit close to where decisions get made, not rot in a wiki nobody reads. Running in a real growth org now. Where it comes from: the brand-therapy practice (the root) and older essays going back to 2013, in writing.
working notes · maintained by my system from my own conversations, kept honest to when the thinking happened email · victoria, bc