Hey, I'm Jared.
For over a decade I worked on how a brand communicates and tells its story. Now I spend most of my day building with AI, mostly around memory and orientation: how a machine receives and interprets you, and how much of you it misses.
This is where I work it out in the open, mostly in questions, dated as I go. Here is what I'm working on and seeing. I want to know what you're noticing.
What I'm pulling on right now
Getting more out of your agents The lever is not the prompt, it is whether the machine understood what you meant and held it the way you meant it. I did this for companies for a decade and called it brand. Planning when everything keeps changing Sharp underfoot, low resolution on the horizon, detail just in time. How to hold a bearing without over-planning the part most likely to change before you reach it. Where a company’s knowledge should live Not in a wiki nobody reads. Close to the decisions, moving at the speed of the company. Running inside a real growth org right now, receipts accruing. The questions I haven't answered yet are collected as open questions. If any of this connects, especially the parts I'm still stuck on, I want to hear how you're thinking about it. Say hello.