Healthie

Project Story

Our journey with Healthie began with an urgent need: help them raise their Series A. While they initially approached us for pitch deck design, our discovery process revealed a much bigger opportunity. Their story wasn't being told in a way that captured their true market potential.

The strategic narrative we crafted helped them secure $16M in record time. But that was just the beginning.

The Core Challenge

Healthie returned with a complex strategic challenge. After nearly a decade of pioneering healthcare technology, they needed to effectively serve two distinct audiences:

1. Digital health innovators seeking API-first infrastructure to build the future of healthcare

2. Private practitioners requiring an intuitive platform for patient care

Finding Strategic Clarity

Through deep strategic work, we uncovered an opportunity to create a unified brand architecture that could serve both audiences without compromise. We initially proposed a dual-brand strategy with a separate "MyPractice" platform powered by Healthie's infrastructure.

But as we pressure-tested this approach against operational realities (team allocation, support documentation, customer service), we pivoted to a simpler solution: Healthie and Healthie+, inspired by Shopify's product architecture.

Building the Framework

This wasn't just about creating two visual identities. We developed:

1. A unified brand foundation that maintained core elements

2. Flexible messaging frameworks for each audience

3. Distinct but connected visual systems

4. Two complementary web experiences that shared DNA

Accelerating Growth

The impact was immediate. In the 8 months leading up to the brand launch, Healthie doubled their revenue. The clarity in positioning and messaging helped them quickly secure an additional $23M Series B round, bringing their total funding to $39M.

Lasting Impact

The Healthie story shows how strategic brand architecture can unlock rapid growth. By solving the complexity of serving different audiences without diluting their core identity, we helped create a foundation for sustainable expansion.

More importantly, we proved that brand clarity doesn't mean oversimplification. Sometimes the answer isn't choosing between audiences, but finding a sophisticated way to serve both.

Key Outcomes

• $39M total funding ($16M Series A, $23M Series B)

• 2x revenue growth in 8 months

• Successfully launched dual-audience brand architecture

• Strengthened market position in digital health space

• Created scalable foundation for future growth