Hey, I'm Jared

In September 2024, I moved to Victoria, BC, trading the suburbs of Toronto for the West Coast. My wife and I have two kids, and like any parent, I’m constantly balancing family life with the drive to build, learn, and explore new ideas.

I’ve spent the last eight years helping startups clarify their messaging, align their teams, and build brands that actually mean something. Through that work, I developed a philosophy I call Brand Therapy—a process of stripping away noise, getting to the heart of what makes a company great, and turning that into a narrative that scales. The best brands aren’t just well-designed; they create clarity inside a company so teams can move faster, sell more effectively, and build products with confidence.

At my core, I believe there’s always a better way to do things—whether that’s refining a company’s brand strategy, rethinking how we work, or experimenting with new tools and technologies.

The ethos I try to live by:

Be a good human. Do great work. Make things better.