Said it twice this week in two different rooms, so it’s earning a note: the right next step can only be as clear as the goals. Roadmap questions, hiring questions, what-do-we-build-next questions: they all turn out to be the same question wearing work clothes.
When someone asks me what to do next and I can’t answer, it’s almost never because the options are unclear. It’s because where we’re going is. A map is only useful relative to a destination.