The larger threads
The same few ideas keep coming back wearing different costumes. These are the ones that grew big enough to need their own rooms.
01TextureThe idea this whole site is built on: thinking that carries its context can actually travel. 02Brand therapyI spent eight years asking companies what they actually meant. The method, written down. 03Living knowledge in testThe company-scale version of the same idea. Early, and I'm testing it in the field right now.
2022 brand therapy
2025 living knowledge
2026 texture
maintained by the system it describes email ยท victoria, bc