Most fitness apps drown you in choice, dozens of programs, dozens of teams, and you end up paralyzed before you’ve done a single rep. I don’t want that. There’s basically one team: eat enough protein, get stronger, stay mobile, and make the small compounding steps.
The principles are simple and universal. What changes is the dosage and the details, based on where you are and where you want to go. Same fundamentals for a novice and an advanced lifter; you just turn the dial differently. The aspirational, grindset version of fitness is aimed at people who are already in. I’d rather build the one that’s relatable enough for the person who isn’t.
Is the thing you’re building giving people more options, or fewer and better ones?