A CRM can be the source of truth and still not be the place where the work actually happens.
That is the gap I keep noticing. Pipeline needs a working surface: deal context, transcripts, last touch, next action, reengagement status, draft strategy, and a way to ask the system where to focus.
The point is not to replace the CRM. The point is to give the seller a place to think and act without losing the record. Source of truth matters. Surface of work matters too.