Longer pieces, old and current. Some are dated artifacts. Some are active arguments. I keep them together because the old writing is often where a thread started before it had better language.

The smaller, current thinking lives in notes. This is where a thread becomes an essay.

Jul 06 2026 The waves are the why

Jul 01 2026 Orientation before execution

Jun 25 2026 A technical interface for how I think

Jun 25 2026 One of the lucky ones

Jun 25 2026 The thing your agent keeps losing

Feb 11 2025 Why I Love Writing Pitch Decks (and What I've Learned Helping Raise $500M)

Feb 03 2025 Why Growing Startups Need Strategic Brand Leadership

Dec 11 2024 The Brand Health Crisis: Why Growing Companies Lose Their Way

Sep 16 2024 Beyond the Logo: The Hidden Impact of Brand Strategy Across Industries

Sep 10 2024 The Wake-Up Call: How I Discovered the True Power of Brand Strategy

Nov 15 2022 Every Business Problem Is a Brand Problem

Sep 26 2022 How to Build a Winning Pitch Deck

May 28 2020 Joining Penrose Partners

Feb 12 2020 Stress Plus Perspective

Feb 10 2020 Getting Out Of My Head

Feb 06 2020 Someone Has Solved It

Jan 16 2020 I Need Glasses

Jan 09 2020 Law Of Inertia

Jan 01 2020 Albums Of The Year 2019

Dec 26 2019 A Look Into My Process

Dec 19 2019 Taking From Renga

Dec 18 2019 Renga Year End

Aug 05 2019 An Obvious Lesson Learned The Hard Way

Jul 01 2019 Three Reasons I Stopped Working From Home

Apr 04 2019 Doing Work Im Proud Of

Apr 01 2019 Airtable

Mar 25 2019 Loving What You Do

Mar 20 2019 Renga Two Years In

Feb 13 2019 So You Want To Start A Clothing Company

Feb 08 2019 Relative Pricing

Feb 03 2019 Building A Team Month One

Jan 22 2019 Owning A Home

Jan 21 2019 Overwhelmed By Tools

Jan 19 2019 Finding Focus

Jan 01 2019 Albums Of The Year 18

Jul 27 2017 Know Yourself Before Your Target Market

May 25 2017 Finding My Confidence

Mar 20 2017 Today Is A Big Day

Nov 08 2016 Make Sure Your Brand Connects

Oct 30 2016 Your Brand Needs To Be Established

Jan 15 2016 Your Permission Slip

Oct 15 2015 Why It Took Me So Long To Start My Coffee Company

Oct 14 2015 Why I Started A Coffee Company

Sep 14 2015 Every Map Serve A Purpose

Sep 11 2015 My Role

Sep 05 2015 Be Real Not Impressive

Sep 05 2015 Pay What You Can

Aug 15 2015 SEO

Mar 26 2015 Our Depleting Self Awareness

Jan 29 2015 Pocket Change Farewell

Dec 31 2014 Top Albums Of 2014

Dec 09 2014 Brand Personality

Nov 05 2014 An Expensive Piece Of Paper

Jul 24 2014 Football Vs Soccer

Jul 14 2014 Efficiency Is Killing The Middle Class

Jun 02 2014 If Money Weren T An Object

May 12 2014 Complaints Are Ideas

May 12 2014 A Plan For A Business

May 12 2014 What We Choose Not To Know

May 12 2014 Personal Vision Statement

Apr 28 2014 5 Years Of Something

Apr 28 2014 April Listens

Apr 28 2014 Risk

Jan 09 2014 An Update An Apology A Plea For Help

Dec 29 2013 My Favourite Albums Of The Year

Nov 09 2013 The Harvest

Oct 15 2013 Creativity

Oct 02 2013 Zuckerberged

Oct 01 2013 Selah

Jan 01 2013 Top Albums Of 2012