Websites used to assume the reader was a person.
That is changing.
Sometimes the first reader will be an agent.
Someone might send their agent to understand a person, a company, a product, or a body of work before they decide whether to spend time with it themselves.
That changes what a website is for.
The human surface still matters.
It should be calm.
It should be easy to read.
It should not force someone through a maze.
But underneath that, the site can offer a richer layer for agents.
Structured summaries.
Source trails.
Related ideas.
Dates.
Boundaries.
Instructions about what not to infer.
A good site can become easier for humans and agents at the same time.
The human gets a simple path.
The agent gets enough context to understand the pattern.
That feels like a new design material.
Not louder websites.
More legible ones.